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To unlock AI’s full potential, businesses must know when it fits—and when it doesn’t. Tech experts share how to focus AI ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

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The stock price of United Parcel Service (NYSE: UPS) has plunged by nearly 60% since hitting a high-water mark of $233.72 a ...

When support teams capture and analyze the voice of the customer (VoC) — through sentiment analysis, chat transcripts and ...

New businesses can significantly improve their chances of success by focusing on the right performance metrics from day one.