Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

With the chaos of the government shutdown impacting flights so close to the holidays, you might be anxious about booking a ...

PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence ...

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Scotland’s biometrics commissioner is to review the way Police Scotland collects and uses fingerprints, voice recordings and ...

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to ...

Online platforms will ping Australian teenagers through over a million accounts in coming days offering a choice: download ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an ...