Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

It's party in the metaverse as Miley Cyrus takes to Roblox to promote Gucci's newest fragrance, Gucci Flora. Cyrus, who is a celebrity ambassador for Gucci Beauty's Flora Gorgeous Jasmine campaign, ...

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

MILAN – Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items ...

Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known as Gucci ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MILAN (AP) — Anyone whose virtual alter ego ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Through Friday, “to-go” style meals will be offered to families affected by the shutdown at Travis Park Church. MILAN – Anyone whose virtual alter ego is wandering around the Roblox online game ...

Roblox fans are going extreme when it comes to dressing up their avatar with skin. Players are now paying thousands of dollars for the virtual Gucci bags in the game. And they do not mind if it costs ...