Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

A quiet but troubling anomaly emerged in September when developers using Google Search Console began spotting chat-style text strings inside their search traffic reports. Instead of ...

See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers ...

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...