As more and more people understand the importance of Google AdWords, more and more people want to get involved in maximizing their profits when advertising on Google. A Search Engine Watch Forums post ...

Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. Customers can search, view and compare prices of any type of ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

The more than 1 million advertisers using Google's signature AdWords system now can run ad campaigns on the 300,000 apps running on 350 million mobile devices in its AdMob network. The move, announced ...