Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Affordable, 100% online Google Career Certificates offered through Purdue are self-paced and require no prerequisites or prior experience. Google is a trademark of ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...