Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data analysis is important for nearly every business. And while there are many tools on the ...
Google Analytics is a popular analytics solution. The main concern with it is that it stores users' personal information, such as data on EU citizens, on its infrastructure hosted in the US. As a ...
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...
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