Brands are doubling down on affiliate marketing amid rising costs across other channels, with influencers taking an ...

If your queue skews toward ancient history one week and astrophysics the next, MagellanTV makes that easy without bouncing ...

One of the most powerful AI features we've seen recently is "grounding"—the ability for an AI to connect to your personal ...

Google’s new policy reclassifies sweepstakes casinos as gambling, ending their “social” status and restricting ads on ...

When Google Labs first unveiled Opal, its no-code AI mini-app builder, we were incredibly excited. It's one of those projects ...

Google now lets you collapse and hide all sponsored ads on a results page. The catch is you need to see the ads first, as the option appears at the bottom of the new "Sponsored" section. Google Search ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine. Over two ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...