The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is ...

Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still ...

Buying targeted traffic is one of the fastest, most effective ways to scale your business online. Forget slow-burn SEO; ...

Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns ...

Get your PPC campaigns ready for the busiest shopping season with practical, performance-focused steps to prepare before ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

The future of user acquisition depends on creating a space where players are recognized, rewarded and connected.

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...