Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...

Google seems to be rolling out new WordPress specific conversion code for Google Ads. This seems like a Google Tag code with easier set up for WordPress sites. I am also told Google added this for ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...