Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. Google is doubling down on AI-powered ad ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...