Gamification is the application of elements typically found in games—such as points, competing with others, challenges and leaderboards—to non-gaming activities. If you’ve ever played Super Mario Bros ...

Michela Baxter is the Loyalty Director at ePrize, a technology and creative firm that provides mobile and digital engagement solutions to brands. Specifically, Michela consults with clients on ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In a business environment, company owners, managers, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Nearly every business, including many Fortune 1000 enterprises, are examining how to best influence their community to drive user experiences and engagement. Gamification is key to analyzing and ...

Forbes contributors publish independent expert analyses and insights. I cover logistics and supply chain management. In May of 2019, the Washington Post reported that “inside several of Amazon’s AMZN ...

One of the posters on my wall at work is the 4 Keys 2 Fun from Nicole Lazzaro. For those that don’t know, early in 2000 (2003 / 2004) XEODesign (her company), conducted some research into why we play ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

Gamification transforms routine interactions into dopamine-driven, habit-forming experiences. Tiered rewards and social competition deepen user engagement and loyalty. Ethical gamification balances ...

Las Vegas (G2E), Oct. 06, 2025 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing and the #1 Player Engagement Platform for iGaming, today announced that Adact, the gamification ...