Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy on ...

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The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs ...

General Electric has unveiled a new TV campaign, created with BBDO New York, featuring Agent Smith from The Matrix. The ad sees Hugo Weaving take up his old role as he wanders round a hospital and ...

In a ceremony with Alabama public officials, GE Aviation broke ground on two adjacent factories to mass-produce silicon carbide (SiC) materials used to manufacture ceramic matrix composite components ...