For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38. It’s been over a year since the Apple iOS 14.5 update sent shockwaves ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Foremost data and analytics company, Terragon, will tomorrow host a webinar aimed at preparing digital advertisers against future without third-party cookies. The webinar is in collaboration with ...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...