Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

As we all know, those high cheek apples start to descend with age, lines deepen and the jawline begins to soften and sag. But ...

Many of us probably relied on this costume at some point during childhood (I was a cat when I was eight), and it remains a ...

Parade rounded up the best spellbinding witch makeup looks and spoke to the makeup artists behind the concepts to get all ...

Hailee Steinfeld ’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be ...

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

With October coming to an end, people are getting ready to celebrate the spooky festival of Halloween. Try these easy ...

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns ...

Alia Bhatt and her easy makeup tutorial have always won millions of hearts, and she has recently, shared her beechy makeup ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...