Ad recall, one of marketing’s most commonly used brand lift metrics, is wrong 80 per cent of the time, according to new ...

Thousands of users are reporting YouTube outages, but it could just be a new measure that YouTube is taking against ad ...

Some Democrats break party ranks to advance a bill with Senate Republicans that could end the government shutdown. Plus, a ...

Chronosphere challenges Datadog with a new AI observability tool that explains root causes, helping engineers troubleshoot ...

In this first of a three-part series on power quality surveys, we take a look at the role of baseline surveys, the tools ...

Designed for systems integrators and engineers, the MF100 can be seamlessly embedded into pre-existing systems. The compact, mountable interface excels in both laboratory and industrial environments; ...

Satellites have revolutionized the way scientists measure global temperature, sea levels, and ice loss — but subtle ...

The accuracy of home testing is slightly lower than laboratory testing, which is also due to possible errors by the patient ...

A HOUSING order for all poultry and captive birds is in effect today following recent bird flu outbreaks, sparking fears for ...

When engineers build AI language models like GPT-5 from training data, at least two major processing features emerge: ...

Before the most recent “No Kings” rally on Oct. 18, Republican leaders attempted to dissuade and even denigrate the event and ...

Cortez officials revealed in October that a city sales tax to fund the Recreation Center was collected at a higher rate, even ...