Verix, a leader in life sciences commercial optimization, announced today that the United States Patent and Trademark Office (USPTO) has granted a patent for its proprietary vQL (Verix Query Language) ...

The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences.

Neel Somani points out that while artificial intelligence may look like it runs on data and algorithms, its real engine is optimization.

The acquisition completes Fireblocks' tech stack, the company said on Thursday, allowing it to offer more institutional-grade services to clients. Fireblocks, a digital asset infrastructure company, ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

Rollercoaster Tycoon wasn’t the most fashionable computer game out there in 1999. But if you took a look beneath the pixels—the rickety rides, the crowds of hungry, thirsty, barfing people (and the ...

Users are more prepared to buy than ever before when they arrive at your site from an answer engine. The answer engine optimization industry has been infected by a terrible disease of terms that don’t ...