Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why. Many brands put all their effort into ...

16/01/2008 - What would be a typical model for co-financing a $50 million feature film? What would be a typical model for co-financing a $50 million feature film? Catherine Winder (Winder Consulting): ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

American Airlines’ decision to soften its approach on distribution with travel agents and advisors garnered most of the industry’s attention this week. Otherwise, the holiday week for many was ...

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le ...

Shaun Barber has been appointed Head of Domestic Theatrical Distribution, overseeing the studio’s North American distribution ...

President, Worldwide Theatrical Distribution Shaun Barber as their new Head of Domestic Theatrical Distribution. The news comes in the wake of Josh Goldstine’s arrival to the Melrose Ave. lot as ...