Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Methodology matters, and there’s not much to get folks in the research field as riled up as questions about whether some methods are better than others. That certainly was the case last fall, after ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

To truly gauge training's effectiveness, a holistic approach is needed—one that marries the objectivity of numbers with the depth of personal insights. In the quest for effective training, evaluation ...

This is a preview. Log in through your library . Abstract There are some new attempts to bridge the divide between quantitative and qualitative methods in the social sciences (see also BERG-SCHLOSSER ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...