Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data quality in the modern economy, where data-driving action is critical to business ...

Learn the definition of data quality and discover best practices for maintaining accurate and reliable data. Data quality refers to the reliability, accuracy, consistency, and validity of your data.

Marketing’s potential to deliver results relies on data quality, but data accuracy, consistency, and validity continue to be a challenge for many organizations. Inconsistent data quality is holding ...

Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have increased their annual spend on data-driven ads.

Data is the new buzzword. And Data Quality is on every conversation chart of organizations who are struggling with a humongous amount of data and are at a loss on how to manage it. While organizations ...

Unlock the power of your data with an effective data governance framework for security, compliance, and decision-making. Data governance frameworks are structured approaches to managing and utilizing ...

Linying Dong is affiliated with Ryerson University, and volunteers at the Board of Directors of Carefirst. Karim Keshavjee is the CEO and majority shareholder of InfoClin Inc, an organization that ...