Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

We prepare our graduates to translate the knowledge and skills they learned at Kellogg into successful careers in countless paths and industries. To that end, we've designed three categories of ...

This course provides a foundation of the history, concepts, purpose and application of both data science and analytics in a business environment. This includes the methods of data collection, ...

Designed to equip you with the technical expertise needed for a career in industry, this course will hone you for roles suited in the field of analytics and business intelligence. Professionals with ...

This concentration introduces students to the use of financial analytics used by finance practitioners. It provides a strong and rigorous introduction to the use of financial applications in fintech ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...