CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

REDWOOD SHORES, Calif., July 8, 2020 /PRNewswire/ -- Building on the success of Oracle's Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each […] ...

Siloed systems don’t just slow operations: they fail your customers, often at critical junctions in the customer experience.

The structured query language is a powerful tool for connecting to many database systems that store data in tables organized into rows and columns. It's often used on the backend of business websites ...

More than 400 million terabytes of digital data are generated every day, according to market researcher Statista, including data created, captured, copied and consumed worldwide. By 2028 the total ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...