Holiday shoppers are expected to take a conservative approach to spending over the next two months, according to the latest ...

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...

The Omani market now stands at an important point where adopting this science can lead to smarter and more realistic ...

Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...

Similar to the U.S. Bureau of Economic Analysis’ published indices, the Numerator CPI tracks price changes over time and captures how consumer buying behavior evolves alongside them. The data cover ...

As South Africa continues to grapple with inflationary pressures and rising consumer expectations, the fast-moving consumer goods (FMCG) sector is undergoing a major transformation. From shifting ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural ...

National Study by ThinkNow Highlights Opportunity for Brands to Lead and Rebuild Economic Trust ...

The Psychology of Financial Fear Fear isn't just an emotion in financial markets - it's a powerful force that can reshape ...

In 2020, as COVID-19 raged, John Furner - then chief of Walmart's largest U.S. division - consulted colleagues in China, ...

In a remarkable turn of events, Australian consumer sentiment has reached a four-year high. Despite ongoing economic ...