Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

This is a preview. Log in through your library . Abstract A theory of consumer behaviour is proposed which differs from the conventional approach. Flexible prices are introduced for goods as a measure ...

This is a preview. Log in through your library . Abstract I. The state of affairs, 507.--II. The deficiency of the Complete Ordering Axiom, 508.--III. Redefinition of preference and the choice ...

The Omani market now stands at an important point where adopting this science can lead to smarter and more realistic ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

THIS book is based on the theory that the economic man attempts to maximize his share of the world's goods and services in the same way that a participant in a game involving many players attempts to ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...