From the perspective of consumer wisdom, that means asking what will genuinely contribute to the recipient’s life.

A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive ...

With online learning becoming a mainstream mode of upskilling, careers in niche fields like jewelry merchandising are ...

When highly attractive influencers adopted a humble tone, sharing their struggles, training challenges, or fitness plateaus, ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

2025 hasn't been a great year for grocery stores, and 2026 isn't looking any better -- this is what's behind the wave of ...

Scientists across all fields make various types of claims about their innovations. Validity tests check whether they deliver ...

The MBA that learns to think – that's what IIM Ahmedabad is offering its students. The programme, one of its kind in the ...