A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive ...

The Omani market now stands at an important point where adopting this science can lead to smarter and more realistic ...

2025 hasn't been a great year for grocery stores, and 2026 isn't looking any better -- this is what's behind the wave of ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Scientists across all fields make various types of claims about their innovations. Validity tests check whether they deliver ...

The MBA that learns to think – that's what IIM Ahmedabad is offering its students. The programme, one of its kind in the ...

But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings ...

Technological innovations can seem relentless. In computing, some have proclaimed that "a year in machine learning is a ...

Every fall I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and ...