Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Similar to the U.S. Bureau of Economic Analysis' published indices, the Numerator CPI tracks price changes over time and captures how consumer buying behavior evolves alongside them. The data cover ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

A quick read of the news about statistics on such questions as consumer attitudes, savings rates, and behavior during and after previous economic shocks suggest that the more things change, the more ...