U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, consumers don’t seem to care. Here’s why.

Similar to the U.S. Bureau of Economic Analysis' published indices, the Numerator CPI tracks price changes over time and captures how consumer buying behavior evolves alongside them. The data cover ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Holiday shoppers are expected to take a conservative approach to spending over the next two months, according to the latest ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Immigration raids are not only tearing families apart — they're also weakening the U.S. economy and public confidence, according to new research from ThinkNow, a Los Angeles-based multicultural market ...

Retail traffic has remained unpredictable, mirroring economic uncertainty and consumer price sensitivity. Consumer behaviors ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

A quick read of the news about statistics on such questions as consumer attitudes, savings rates, and behavior during and after previous economic shocks suggest that the more things change, the more ...