Founded earlier this year, BluePill helps marketers test ideas, products, and ads in minutes using artificial intelligence ...

From the perspective of consumer wisdom, that means asking what will genuinely contribute to the recipient’s life.

In a data-driven world, pauses in government economic data do more than inconvenience economists, they create dangerous blind spots for investors and business leaders.

Brands that successfully tap into emotional value have demonstrated strong consumer engagement and, in many cases, robust ...

A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Gen Z, South Africa’s most powerful consumer force, is a generation defined by its aversion to fleeting trends, cultural ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive ...

The recommerce market in Saudi Arabia is expected to grow by 15.8% on annual basis to reach US$1.75 billion in 2025. The recommerce market in the country experienced robust growth ...

Chinese automaker Xpeng has just thrown down the gauntlet in the race for driverless mobility, revealing plans to roll out ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...

Europe's digital market is thriving with stable E-Commerce growth, omnichannel payments, and AI integration. Mobile-driven payments are rising, and enterprises prioritize digital efficiency. The ...