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The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Courtesy of Carnegie Mellon University Rashid Auditorium, one of Carnegie Mellon’s biggest lecture halls, is home to some of the school’s largest freshmen courses. Two of these courses, one titled ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company cre ...

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Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

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Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...