A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

There have never been more options for things to buy. Google is betting AI is how shoppers will make decisions.

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

The strategies Jeffrey Epstein used to hide the money funding his sex trafficking organization were perfectly legal. In fact, ...

In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

A family from North Carolina is preparing to file a lawsuit against the Crowne Plaza in Lake Buena Vista, nearly a year after ...

"AI is looking for credible content on high-quality websites to crawl in order to create its summaries," said Adam McBroom, Chief Technology Officer at Brandpoint. "You need to regularly put out ...

Checkout isn’t the end of the journey — it’s the moment that makes or breaks it. AI is turning it into a seamless, zero-click experience shoppers love.