With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Google’s move toward an AI-powered default search experience signals a seismic shift in how brands capture visibility, ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

There have never been more options for things to buy. Google is betting AI is how shoppers will make decisions.

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

A family from North Carolina is preparing to file a lawsuit against the Crowne Plaza in Lake Buena Vista, nearly a year after ...

"AI is looking for credible content on high-quality websites to crawl in order to create its summaries," said Adam McBroom, Chief Technology Officer at Brandpoint. "You need to regularly put out ...

The strategies Jeffrey Epstein used to hide the money funding his sex trafficking organization were perfectly legal. In fact, ...

Although tornadoes can, and do, happen everywhere, the US especially gets hit the hardest, with an average of around 1,150 ...

Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency ...