Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

The elucidation of the classical conditioning paradigm has been attributed to Russian physiologist Ivan Pavlov (1849-1936), who won the Nobel Prize for Physiology/Medicine for his work on reflexes and ...

When students first learn about Pavlov's dogs--that dogs learn to salivate to the sound of a bell (the "conditioned stimulus") when the bell had been sounded before the presentation of food (the ...

A long-standing debate in neuroscience is whether classical and operant conditioning are mechanistically similar or distinct. The feeding behavior of Aplysia provides a model system suitable for ...

Classical conditioning can profoundly modify subsequent pain responses, but the mechanisms that drive this effect are unresolved. In pain-conditioning studies, cues are typically conditioned to ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...