Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

If you have spent any time researching dog training, you've probably encountered some clinical terms. Some of these terms are straightforward, while others can be a bit confusing, especially when ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...