Looking to slay your holiday beauty game without the salon price tag? Sally Beauty’s new Holiday Beauty at Home campaign is ...

Nikos Bartzoulianos is the Group Chief Marketing Officer at Electrolux Group, leading global brand, marketing, and consumer experience across 100+ markets and iconic brands including Electrolux, AEG, ...

For retailers, the challenge is to provide this proof in tangible, frictionless ways. Below are four strategies to surface ...

As rivals scramble to reinvent themselves, Fox News rolled out Scorsese’s new Saints series — a glossy reminder that it’s ...

Telstra has launched ‘Codemates’, an initiative to teach kids essential digital skills for the future, by inviting them to ...

Sam’s Club is introducing “Yes AND,” a new campaign that CMO Chris Curtin says speaks to the heart of the brand’s members: they expect to get everything on their holiday wish list: quality, ...

The United States is gradually diversifying away from a China-dominated trade system towards transparent mineral supply ...

Prediction market Polymarket will launch a token and airdrop a portion of it to users after it officially resumes operations in the U.S., the company’s chief marketing officer confirmed Thursday.

Mastercard has named Accenture veteran Jill Kramer its next chief marketing and communications officer, succeeding Raja Rajamannar, who has been the financial services giant’s top marketer since 2013.

Many shaving brands try to own a positioning around product superiority: More blades, less irritation, a smoother experience. Manscaped’s style skews more NSFW for the category, but a commitment to ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Joy Allen-Altimare and her daughter, Ella, who is the power ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.