CEO at MD Logica, as well as a speaker and author covering business, marketing and strategy. Among the 4.4 million new ventures that were created in 2020, not all will survive due to the fiercely ...

The Canvas concept in business refers to a visual chart that outlines a company’s business model elements. Much like an artist’s canvas, which serves as the foundational layout for a painting, a ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...