GameSpot may get a commission from retail offers. Chances are that, if you’re new to Roblox, you won’t know your Obby from your elbow. That’s okay, though, as everyone has to start somewhere, and a ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.