Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Imagine using a piece of technology from 1964 and expecting it to be relevant. Is anyone still using an IBM System/360? No? Then why are you still using customer segmentation that's as passe as old ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

This paper introduces a novel AI-enhanced retirement planning platform that integrates behavioral economics principles with advanced machine learning techniques to optimize financial decision-making.

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

“At Usetiful, our mission has always been to help users unlock the full value of their digital tools,” said co-founder and Chief Executive Ondrej Dobias. “The missing piece was knowing precisely when ...

Removing friction in the giving process and employing strategic nudges can boost your organization’s fundraising revenue.

Organizations also need visibility into what agents are doing. So set up some kind of system for logging their actions and ...