The field of behavioural psychology investigates the ways in which reinforcement schedules shape actions across both human and non-human subjects. By systematically varying the contingencies of ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

A new study reveals that as artificial intelligence systems become more capable of complex reasoning, they also tend to act ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...