Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

In a world that demands clarity and perfection in every choice, many of us find ourselves at a standstill. Overthinking. Avoiding. Second-guessing. What if there was a different way?

Great leaders are often the result of great decisions. Decision making is a human cognitive process that is often completed many times a day. However, hard decisions are the result of analyzing the ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

Mehrotra has been at the forefront of AI for many years. He founded Coda, an AI productivity platform, in 2014 and is now CEO ...

Delivering high-quality care starts with understanding what matters most to each patient. Clinicians can’t choose treatments that match patients’ priorities and values until they engage with them. The ...

The military decision-making process (MDMP) is not a boogey man to be feared, but a process to be embraced and mastered by all staffs charged with developing operations plans and orders. It is a ...