Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

The Editors at Communications Psychology invite submissions on the topic of AI and Human Decision Making. Recent developments in AI, in particular the abilities of Large Language Models (LLMs), have ...

In the early days of my entrepreneurial journey back in 2014, decision-making was my Achilles' heel. I'd find myself stuck in endless deliberation, bouncing between options, and wishing for that ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...