B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience. It is essential that marketers know how to define, ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

B2B marketing is no longer consumer-focused marketing’s less glamorous cousin. Since the dawn of B2B marketing, this space has evolved into the fast-paced, competitive industry it is today. With its ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...