I bet you didn’t think there was more than one advanced approach to web analytics tagging, did you? Sadly, there are many approaches to tracking visitors to websites, some of which have been around ...

We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could ...

A Frenchman living in New Zealand may give Google its latest greatest challenge with the release of Piwik1.0 in two weeks. Piwik is an open source web analytics platform that requires PHP-MySQL. The ...

ClickTale, a Tel Aviv, Israel-based provider of deep website analytics software, has secured $17 million in Series B funding from Amadeus Capital Partners, Goldrock Capital and Viola Credit. Up until ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...

Being on television doubles visits to the school's Web site, Seton Hall University recently learned during this spring's March Madness basketball coverage. That nugget of knowledge came via a Web ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The Department of Justice is using ...