Adidas is bringing its iconic three-striped branding to the immersive world of Roblox. Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up ...

Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

The metaverse may be yesterday’s news to the media, but its incarnations live on, even thrive. Just don’t use the “m” word. Call it gaming or virtual fashion instead — like Adidas’ latest ...

Fashion continues to make its mark in the gaming space thanks to great collaborations, and that continues with adidas teaming up with Roblox. Roblox is no stranger when upgrading the drip in the game.

Manchester United’s adidas away kit for the 2024/25 campaign officially came out earlier today, although fans on Roblox may have spotted it before the 09:00 BST launch. That is because our brand-new ...

Sporting goods and apparel brand Adidas recently sold a digital necklace in the online gaming platform Roblox for 2 million Robux, or roughly $20,000. This news highlights how brands connecting with ...