Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Lucas Downey is the co-founder of MoneyFlows, and an Investopedia Academy instructor. Michael Boyle is an experienced financial professional with more than 10 years working with financial planning, ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...