Google tests the Web Install API to let users install web apps directly from any site in Chrome, Edge, and future browsers ...

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Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google documents a change to how it logs data for the Search Analytics report in the ...

Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, ...