Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations and everything ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...