Getting colors right for marketing materials is imperative for businesses. Even the slightest difference could have consumers taking a second look at what is "off" rather than reading your message. To ...

If we could visualize the year ahead, what color would it be? The abstract thought is an annual consideration for the experts at the Pantone Color Institute, who trawl through high-fashion runways, ...

A soft, pinkish-orange hue called “Peach Fuzz” is Pantone’s pick for the 2024 color of the year, the company announced last week. Officially called “Pantone 13-1023 Peach Fuzz,” the color is “velvety, ...

For its evocative nature and warmth, Pantone 17-1230 mocha mousse was selected as Pantone’s 2025 color of the year. Pantone Color Institute Executive Director Leatrice Eiseman artfully describes mocha ...

After a year of hardship — shootings, war and uncertainty regarding artificial intelligence — the Pantone Color Institute has announced that Peach Fuzz, a warm and fuzzy hue between pink and orange, ...

Industry experts have analyzed color trends and fashion runways to predict Pantone’s 2026 Color of the Year reveal. One hue keeps rising to the top of their forecasts. Since late summer, the color ...

Every year since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of ...

With the new year just weeks away, the color experts at Pantone have declared 2026's official Color of the Year is "Cloud Dancer." Cloud Dancer is "a billowy, balanced white imbued with a feeling of ...