The success of Overture and Google's paid listing programs has many industry experts speculating about the future survival of printed yellow page telephone directories. The success of Overture and ...

After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages ...

When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...

Who still uses yellow pages? San Francisco has even banned delivery without permission, assuming no one wants them. But a yellow pages industry group has a new survey saying that yellow pages are more ...

Local search, the ability to search for specific types of businesses and services in a certain area, is getting hotter and hotter with every minute and may be on the verge of soon living up to its ...

Don't count out the Yellow Pages just yet. The print and online Yellow Pages are still the most trusted information source for consumers shopping locally, even though use of the print pages has ...