If you’re not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online ...

Death, taxes, and Yellow Pages. Some things are almost unavoidable for service contractors. As a writer on Yellow Pages issues, I speak with hundreds of small business people, and very few have ...

Stacey Vanek-Smith: And speaking of industries that are having a difficult time, 2008 has been called the worst year ever for newspapers. Advertisers are pulling out, revenue is falling, and layoffs ...